Are you trying to move your business forward by talking to someone that doesn't exist?
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Are you gathering information/interviewing on what your customers want/think, only to realise later they don't choose/buy/do what they asked for?
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Are you trying to convince, highlighting quality, need, urgency or price only to see they listen but do nothing in the end?
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Do you confidently present options to an obviously interested party only to be frustrated by a surprising, unexpected lack of action in the end?
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Do they make promises but they don't take action?
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Have you tried various "shiny" persuasion methods, only to feel confused and frustrated about how little they work for you?
If you have experienced one or more of the above, chances are...
...you are talking to the part of their brain that cannot
take action.
At all.
It's as if you were talking to no-one...
Chances are, if you read this, you felt the frustration of doing continuous efforts to persuade your customers/users/patients... to take a specific action you have in mind and had some results, but not as good as you want them to be, experiencing delays, impatience and frustration.
Having a reasonably good product, service or idea and doing your best to convince others to choose it/do it/adopt it, scientific findings prove...
...it's far from enough to get results.
WHY?
To make them do what you want, you need to address some very specific obstacles on the way.
132 of them.
Unless you know
how to recognise them and to address them,
Science proves the desired action simply won't happen. (Now you know).
Over 132 of those little hidden "enemies" have been identified, that work tirelessly, in the dark, to kill your efforts and to stop the other party from taking the action you want.
They are called "biases" and they are responsible for 95% of your customers' decisions.
Which means for almost all of them.
Hidden, counterintuitive, frustrating, dangerous for your business
and (scientifically proven) true.
How can you win when you don't see the enemy?
Worry no more.
Hi. I'm Theodora.
I help you convince your customers, users, patients... to take the action you want, using science-backed tools and techniques.
How?
Not by improving your product or service
Not by reviewing your rational persuasion arguments
Not by analysing gathered opinions about your product
Instead,
I rely on scientific findings from Neuroscience, Cognitive Psychology and Behavioural Science on how the brain works when we make decisions, we choose between options or we take action.
I add small, Psychology-based tweaks into specific areas of what you are already doing, that neutralise the hidden obstacle and make persuasion easier.
I transform complex scientific concepts into easy to apply, practical steps that you can use in your business (even if you are a complete newbie), to make others take action where previously they were not.
Behavioural tools are proven to work because they take into account how the brain really works which is a serious guarantee - no personal opinions, no guesses, no business as usual.
You'll leave behind guesswork, methods with little results and "what others do". You'll move your project to the next level faster, with clarity and from a place of (science-backed) power.
You'll be the one who knows how to trigger action, in the situation you want, the scientific way.