Are you trying to move your business forward by talking to someone that doesn't exist?
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Are you gathering information/interviewing on what your customers want/think, only to realise later they don't choose/buy/do what they asked for?
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Are you trying to convince, highlighting quality, need, urgency or price only to see they listen but do nothing in the end?
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Do you confidently present options to an obviously interested party only to be frustrated by a surprising, unexpected lack of action in the end?
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Do they make promises but they don't take action?
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Have you tried various "shiny" persuasion methods, only to feel confused and frustrated about how little they work for you?
If you have experienced one or more of the above, chances are...
...you are talking to the part of their brain that cannot
take action.
At all.
It's as if you were talking to no-one...
Chances are, if you read this, you felt the frustration of doing continuous efforts to persuade your customers/users/patients... to take a specific action you have in mind and had some results, but not as good as you want them to be, experiencing delays, impatience and frustration.
Having a reasonably good product, service or idea and doing your best to convince others to choose it/do it/adopt it, scientific findings prove...
...it's far from enough to get results.
WHY?
To make them do what you want, you need to address some very specific obstacles on the way.
Some say there are 132 of them.
Others say more than 250.
Unless you know
how to recognise them and to address them,
research proves the desired action simply won't happen. (Now you know).
Over 250 of those little hidden "enemies" have been identified, that work tirelessly, in the dark, to kill your efforts and to stop the other party from taking the action you want.
They are called "biases" and they are responsible for 95% of your customers' decisions.
Which means for almost all of them.
Hidden, counterintuitive, frustrating, risky for your business
and (scientifically) proven true.
How can you win when you don't see the enemy?
Worry no more.
Hi. I'm Theodora.
I help you convince your customers, users or patients to take the desired action using science-backed tools and techniques.
How?
Not by improving your product or service
Not by reviewing your rational arguments
Not by analysing opinions about your product
Instead,
I rely on scientific findings from Cognitive and Social Psychology and Behavioural Science on how the brain works when we make decisions, we choose between options or we take action.
I make small, Behavioural psychology-based changes in specific areas of what you are already doing, that neutralise hidden obstacles, leverage client biases and make persuasion easier, without changing what you already built.
I transform complex scientific concepts into easy to apply, practical steps that you can use in your business immediately (even if you are a complete newbie in customer behaviour), to make the other party take action where previously they were not.
Behavioural tools are proven to work because they take into account how the brain really works which is a serious guarantee - no personal opinions, no assumptions, no business as usual.
You'll leave behind guesswork, methods with little results and what others do". You'll move your project to the next level faster, with clarity and from a place of (science-backed) power and more control over your client's decision.
You'll be the one who knows how to trigger the desired action, when you want it, the proven way.